Branding for the public sector creating, building and managing brands people will value

Branding for the public sector creating, building and managing brands people will value

Détails bibliographiques
Auteur principal: Temporal, Paul (Auteur)
Format: Livre
Langue:English
Publié: Chichester, West Sussex Wiley [2015]
Sujets:
Government marketing.
Government publicity.
Public relations and politics.
Branding (Marketing)