Branding for the public sector creating, building and managing brands people will value

Branding for the public sector creating, building and managing brands people will value

Detalhes bibliográficos
Autor principal: Temporal, Paul (Autor)
Formato: Livro
Idioma:English
Publicado em: Chichester, West Sussex Wiley [2015]
Assuntos:
Government marketing.
Government publicity.
Public relations and politics.
Branding (Marketing)