Branding for the public sector creating, building and managing brands people will value

Branding for the public sector creating, building and managing brands people will value

Dades bibliogràfiques
Autor principal: Temporal, Paul (Autor)
Format: Llibre
Idioma:English
Publicat: Chichester, West Sussex Wiley [2015]
Matèries:
Government marketing.
Government publicity.
Public relations and politics.
Branding (Marketing)