Branding for the public sector creating, building and managing brands people will value

Branding for the public sector creating, building and managing brands people will value

Bibliographische Detailangaben
1. Verfasser: Temporal, Paul (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Chichester, West Sussex Wiley [2015]
Schlagworte:
Government marketing.
Government publicity.
Public relations and politics.
Branding (Marketing)