Branding for the public sector creating, building and managing brands people will value

Branding for the public sector creating, building and managing brands people will value

Manylion Llyfryddiaeth
Prif Awdur: Temporal, Paul (Awdur)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Chichester, West Sussex Wiley [2015]
Pynciau:
Government marketing.
Government publicity.
Public relations and politics.
Branding (Marketing)