Branding for the public sector creating, building and managing brands people will value

Branding for the public sector creating, building and managing brands people will value

Bibliografiska uppgifter
Huvudupphovsman: Temporal, Paul (Författare, medförfattare)
Materialtyp: Bok
Språk:English
Publicerad: Chichester, West Sussex Wiley [2015]
Ämnen:
Government marketing.
Government publicity.
Public relations and politics.
Branding (Marketing)