Branding for the public sector creating, building and managing brands people will value

Branding for the public sector creating, building and managing brands people will value

Bibliografiset tiedot
Päätekijä: Temporal, Paul (Tekijä)
Aineistotyyppi: Kirja
Kieli:English
Julkaistu: Chichester, West Sussex Wiley [2015]
Aiheet:
Government marketing.
Government publicity.
Public relations and politics.
Branding (Marketing)