Tourism and social marketing

Social Marketing is the utilization of marketing principles and methods to encourage individual and organizational behavior change for the public good. Traditionally the domain of government it is increasingly also utilized by non-government and non-profit organizations and other institutions of civ...

সম্পূর্ণ বিবরণ

গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক: Hall, Colin Michael (Author)
বিন্যাস: গ্রন্থ
ভাষা:ইংরেজি
প্রকাশিত: London Routledge c2014.
সংস্করন:First edition.
মালা:Routledge international series in tourism, business and management.
বিষয়গুলি: