Tourism and social marketing
Social Marketing is the utilization of marketing principles and methods to encourage individual and organizational behavior change for the public good. Traditionally the domain of government it is increasingly also utilized by non-government and non-profit organizations and other institutions of civ...
| मुख्य लेखक: | |
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| स्वरूप: | पुस्तक |
| भाषा: | English |
| प्रकाशित: |
London
Routledge
c2014.
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| संस्करण: | First edition. |
| श्रृंखला: | Routledge international series in tourism, business and management.
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| विषय: |