Netnography redefined

The new edition has been expanded to include: detailed guidance for researchers on how to combine online and in-person ethnographic methods to fully explore a social phenomenon, more focus on specific kinds of social media data from sites such as Facebook and Twitter, more specific examples of how n...

詳細記述

書誌詳細
第一著者: Kozinets, Robert V. 1964- (著者)
フォーマット: 図書
言語:English
出版事項: Los Angeles SAGE [2015]
版:2nd edition.
主題: