Advertising campaign strategy a guide to marketing communication plans

Detalhes bibliográficos
Main Authors:	Parente, Donald E. (Author), Hutchinson, Kirsten S. (Author)
Formato:	Livro
Idioma:	English
Publicado em:	Australia Cengage Learningn [2006]
Edição:	Fifth edition.
Assuntos:	Advertising campaigns. Communication in marketing.