Advertising campaign strategy a guide to marketing communication plans

Advertising campaign strategy a guide to marketing communication plans

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Xehetasun bibliografikoak
Egile Nagusiak: Parente, Donald E. (Egilea), Hutchinson, Kirsten S. (Egilea)
Formatua: Liburua
Hizkuntza:English
Argitaratua: Australia Cengage Learningn [2006]
Edizioa:Fifth edition.
Gaiak:
Advertising campaigns.
Communication in marketing.