Advertising campaign strategy a guide to marketing communication plans

Advertising campaign strategy a guide to marketing communication plans

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Bibliografiske detaljer
Main Authors: Parente, Donald E. (Author), Hutchinson, Kirsten S. (Author)
Format: Bog
Sprog:English
Udgivet: Australia Cengage Learningn [2006]
Udgivelse:Fifth edition.
Fag:
Advertising campaigns.
Communication in marketing.