Advertising campaign strategy a guide to marketing communication plans

Advertising campaign strategy a guide to marketing communication plans

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Bibliographische Detailangaben
Hauptverfasser: Parente, Donald E. (VerfasserIn), Hutchinson, Kirsten S. (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Australia Cengage Learningn [2006]
Ausgabe:Fifth edition.
Schlagworte:
Advertising campaigns.
Communication in marketing.