Parente, D. E., & Hutchinson, K. S. (2006). Advertising campaign strategy: A guide to marketing communication plans (Fifth edition.). Cengage Learningn.
Chicago Style (17. basım) AtıfParente, Donald E., ve Kirsten S. Hutchinson. Advertising Campaign Strategy: A Guide to Marketing Communication Plans. Fifth edition. Australia: Cengage Learningn, 2006.
MLA (9th ed.) AtıfParente, Donald E., ve Kirsten S. Hutchinson. Advertising Campaign Strategy: A Guide to Marketing Communication Plans. Fifth edition. Cengage Learningn, 2006.
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