Parente, D. E., & Hutchinson, K. S. (2006). Advertising campaign strategy: A guide to marketing communication plans (Fifth edition.). Cengage Learningn.
Cita Chicago (17th ed.)Parente, Donald E., i Kirsten S. Hutchinson. Advertising Campaign Strategy: A Guide to Marketing Communication Plans. Fifth edition. Australia: Cengage Learningn, 2006.
Cita MLA (9th ed.)Parente, Donald E., i Kirsten S. Hutchinson. Advertising Campaign Strategy: A Guide to Marketing Communication Plans. Fifth edition. Cengage Learningn, 2006.
Atenció: Aquestes cites poden no estar 100% correctes.