Social marketing influencing behaviors for good

Social marketing influencing behaviors for good

Bibliografski detalji
Glavni autori: Lee, Nancy 1945- (Autor), Kotler, Philip (Autor)
Format: Knjiga
Jezik:English
Izdano: Thousand Oaks, CA SAGE Publications [2011]
Izdanje:Fourth edition.
Teme:
Social marketing.
Behavior modification.