To be or not to be unique? The effect of social exlusion on consumer choice.

To be or not to be unique? The effect of social exlusion on consumer choice.

書目詳細資料
發表在:Journal of consumer research : an interdisciplinary quarterly V. 40, 4,5,6 (2014).
主要作者: Wen Wan, Echo
格式: Article
語言:English
主題:
Product choice.
Social psychology.
Brand preference.
Perceptions.
Experimental psychology.