To be or not to be unique? The effect of social exlusion on consumer choice.

Bibliographic Details
Published in:	Journal of consumer research : an interdisciplinary quarterly V. 40, 4,5,6 (2014).
Main Author:	Wen Wan, Echo
Format:	Article
Language:	English
Subjects:	Product choice. Social psychology. Brand preference. Perceptions. Experimental psychology.