To be or not to be unique? The effect of social exlusion on consumer choice.

Detaylı Bibliyografya
Yayımlandı:	Journal of consumer research : an interdisciplinary quarterly V. 40, 4,5,6 (2014).
Yazar:	Wen Wan, Echo
Materyal Türü:	Makale
Dil:	English
Konular:	Product choice. Social psychology. Brand preference. Perceptions. Experimental psychology.