To be or not to be unique? The effect of social exlusion on consumer choice.

Bibliografiska uppgifter
I publikationen:	Journal of consumer research : an interdisciplinary quarterly V. 40, 4,5,6 (2014).
Huvudupphovsman:	Wen Wan, Echo
Materialtyp:	Artikel
Språk:	English
Ämnen:	Product choice. Social psychology. Brand preference. Perceptions. Experimental psychology.