To be or not to be unique? The effect of social exlusion on consumer choice.

To be or not to be unique? The effect of social exlusion on consumer choice.

Opis bibliograficzny
Wydane w:Journal of consumer research : an interdisciplinary quarterly V. 40, 4,5,6 (2014).
1. autor: Wen Wan, Echo
Format: Artykuł
Język:English
Hasła przedmiotowe:
Product choice.
Social psychology.
Brand preference.
Perceptions.
Experimental psychology.