To be or not to be unique? The effect of social exlusion on consumer choice.

Bibliografische gegevens
Gepubliceerd in:	Journal of consumer research : an interdisciplinary quarterly V. 40, 4,5,6 (2014).
Hoofdauteur:	Wen Wan, Echo
Formaat:	Artikel
Taal:	English
Onderwerpen:	Product choice. Social psychology. Brand preference. Perceptions. Experimental psychology.