To be or not to be unique? The effect of social exlusion on consumer choice.

Dettagli Bibliografici
Pubblicato in:	Journal of consumer research : an interdisciplinary quarterly V. 40, 4,5,6 (2014).
Autore principale:	Wen Wan, Echo
Natura:	Articolo
Lingua:	English
Soggetti:	Product choice. Social psychology. Brand preference. Perceptions. Experimental psychology.