To be or not to be unique? The effect of social exlusion on consumer choice.

Detalles Bibliográficos
Publicado en:	Journal of consumer research : an interdisciplinary quarterly V. 40, 4,5,6 (2014).
Autor Principal:	Wen Wan, Echo
Formato:	Artigo
Idioma:	English
Subjects:	Product choice. Social psychology. Brand preference. Perceptions. Experimental psychology.