To be or not to be unique? The effect of social exlusion on consumer choice.

Bibliografiset tiedot
Julkaisussa:	Journal of consumer research : an interdisciplinary quarterly V. 40, 4,5,6 (2014).
Päätekijä:	Wen Wan, Echo
Aineistotyyppi:	Artikkeli
Kieli:	English
Aiheet:	Product choice. Social psychology. Brand preference. Perceptions. Experimental psychology.