To be or not to be unique? The effect of social exlusion on consumer choice.

Podrobná bibliografie
Vydáno v:	Journal of consumer research : an interdisciplinary quarterly V. 40, 4,5,6 (2014).
Hlavní autor:	Wen Wan, Echo
Médium:	Článek
Jazyk:	English
Témata:	Product choice. Social psychology. Brand preference. Perceptions. Experimental psychology.