To be or not to be unique? The effect of social exlusion on consumer choice.

Dades bibliogràfiques
Publicat a:	Journal of consumer research : an interdisciplinary quarterly V. 40, 4,5,6 (2014).
Autor principal:	Wen Wan, Echo
Format:	Article
Idioma:	English
Matèries:	Product choice. Social psychology. Brand preference. Perceptions. Experimental psychology.