Corporate communication a guide to theory and practice

Corporate communication a guide to theory and practice

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Used by nearly 20,000 students in over 50 different countries on courses in Corporate Communication, Organizational Communication, PR and Marketing Communications and as an invaluable source for reflective practitioners, the new fourth edition has been updated to include topics such as the new media...

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Detalhes bibliográficos
Autor principal: Cornelissen, Joep (Author)
Outros Autores: Alfonso, Delia (Editor)
Formato: Livro
Idioma:English
Publicado em: Los Angeles, Calif. SAGE 2014.
Edição:4th edition.
Assuntos:
Communication in management.
Business communication.