E-shop 'til you drop a study on the persuasive communication strategies used by buyers and sellers in selected multiply e-auction sites

Bibliographic Details

Main Author:	Blancaflor, Gilyanne S. (Author)
Other Authors:	Valerio, Ma. Erica Jan E. (adviser.)
Resource Type:	Thesis
Language:	English
Published:	Quezon City College of Arts and Letters, University of the Philippines Diliman 2010.
Subjects:	Internet auctions. Communication in marketing.