How to make product development projects more successful by integrating Kano's model of customer satisfaction into quality function development

Managers are offered step by step tools and methods for ensuring greater success in product development based on integrating Kano's model of customer satisfaction into quality function deployment. A case based on the ski industry is used as an illustration

Bibliographic Details
Published in:Technovation 18, 1 (1998).
Main Author: Matzler, Kurt
Other Authors: Hinterhuber, Hans H.
Format: Article
Language:English
Subjects: