How to make product development projects more successful by integrating Kano's model of customer satisfaction into quality function development

Managers are offered step by step tools and methods for ensuring greater success in product development based on integrating Kano's model of customer satisfaction into quality function deployment. A case based on the ski industry is used as an illustration

Podrobná bibliografie
Vydáno v:Technovation 18, 1 (1998).
Hlavní autor: Matzler, Kurt
Další autoři: Hinterhuber, Hans H.
Médium: Článek
Jazyk:English
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