The role of predevelopment activities and firm attributes in new product success
The authors consider the stages of predevelopment of new products, a hitherto relatively unresearched field. Fifteen firms in the printed circuit board industry were studied in relation to new product success.
| הוצא לאור ב: | Technovation 16, 8 (1996). |
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| פורמט: | Article |
| שפה: | English |
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