Debunking the myths of new product development
Robert G. Cooper presents the latest findings from his ongoing research into the factors that separate winning products and timely introductions from losers.
| הוצא לאור ב: | Research management (Now: research technology management) 37, 4 (1994). |
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| מחבר ראשי: | |
| פורמט: | Article |
| שפה: | English |
| נושאים: |