Debunking the myths of new product development
Robert G. Cooper presents the latest findings from his ongoing research into the factors that separate winning products and timely introductions from losers.
| Τόπος έκδοσης: | Research management (Now: research technology management) 37, 4 (1994). |
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| Κύριος συγγραφέας: | |
| Μορφή: | Άρθρο |
| Γλώσσα: | English |
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