Developing new products on time, in time

Developing new products on time, in time

Robert G. Cooper reports study findings that sound business practices for boosting profitability also lead to fast-paced, on-time new product projects.

Bibliographic Details
Published in:Research management (Now: research technology management) 38, 5 (1995).
Main Author: Cooper, Robert G.
Format: Article
Language:English
Subjects:
New products.