Designing B2B brands lessons from Deloitte and 182,000 brand managers

Designing B2B brands lessons from Deloitte and 182,000 brand managers

书目详细资料
Main Authors: Martinez Onaindia, Carlos (Author), Resnick, Brian 1974- (Author)
格式: 图书
语言:English
出版: Hoboken, N.J. Wiley [2013]
主题:
Branding (Marketing) > Management.
Brand name products > Management.
Corporate image.
Logos (Symbols) > Design.
Trademarks > Design.