Designing B2B brands lessons from Deloitte and 182,000 brand managers

Designing B2B brands lessons from Deloitte and 182,000 brand managers

Bibliographische Detailangaben
Hauptverfasser: Martinez Onaindia, Carlos (VerfasserIn), Resnick, Brian 1974- (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Hoboken, N.J. Wiley [2013]
Schlagworte:
Branding (Marketing) > Management.
Brand name products > Management.
Corporate image.
Logos (Symbols) > Design.
Trademarks > Design.