Designing B2B brands lessons from Deloitte and 182,000 brand managers

Designing B2B brands lessons from Deloitte and 182,000 brand managers

Библиографические подробности
Главные авторы: Martinez Onaindia, Carlos (Автор), Resnick, Brian 1974- (Автор)
Формат: ‌
Язык:English
Опубликовано: Hoboken, N.J. Wiley [2013]
Предметы:
Branding (Marketing) > Management.
Brand name products > Management.
Corporate image.
Logos (Symbols) > Design.
Trademarks > Design.