Designing B2B brands lessons from Deloitte and 182,000 brand managers

Designing B2B brands lessons from Deloitte and 182,000 brand managers

Detalhes bibliográficos
Main Authors: Martinez Onaindia, Carlos (Author), Resnick, Brian 1974- (Author)
Formato: Livro
Idioma:English
Publicado em: Hoboken, N.J. Wiley [2013]
Assuntos:
Branding (Marketing) > Management.
Brand name products > Management.
Corporate image.
Logos (Symbols) > Design.
Trademarks > Design.