Designing B2B brands lessons from Deloitte and 182,000 brand managers

Designing B2B brands lessons from Deloitte and 182,000 brand managers

Bibliografische gegevens
Hoofdauteurs: Martinez Onaindia, Carlos (Auteur), Resnick, Brian 1974- (Auteur)
Formaat: Boek
Taal:English
Gepubliceerd in: Hoboken, N.J. Wiley [2013]
Onderwerpen:
Branding (Marketing) > Management.
Brand name products > Management.
Corporate image.
Logos (Symbols) > Design.
Trademarks > Design.