Designing B2B brands lessons from Deloitte and 182,000 brand managers

Designing B2B brands lessons from Deloitte and 182,000 brand managers

書誌詳細
主要な著者: Martinez Onaindia, Carlos (著者), Resnick, Brian 1974- (著者)
フォーマット: 図書
言語:English
出版事項: Hoboken, N.J. Wiley [2013]
主題:
Branding (Marketing) > Management.
Brand name products > Management.
Corporate image.
Logos (Symbols) > Design.
Trademarks > Design.