Designing B2B brands lessons from Deloitte and 182,000 brand managers

Designing B2B brands lessons from Deloitte and 182,000 brand managers

Sonraí bibleagrafaíochta
Príomhchruthaitheoirí: Martinez Onaindia, Carlos (Údar), Resnick, Brian 1974- (Údar)
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: Hoboken, N.J. Wiley [2013]
Ábhair:
Branding (Marketing) > Management.
Brand name products > Management.
Corporate image.
Logos (Symbols) > Design.
Trademarks > Design.