Designing B2B brands lessons from Deloitte and 182,000 brand managers

Designing B2B brands lessons from Deloitte and 182,000 brand managers

Detalles Bibliográficos
Autores principales: Martinez Onaindia, Carlos (Autor), Resnick, Brian 1974- (Autor)
Formato: Libro
Lenguaje:English
Publicado: Hoboken, N.J. Wiley [2013]
Materias:
Branding (Marketing) > Management.
Brand name products > Management.
Corporate image.
Logos (Symbols) > Design.
Trademarks > Design.