Designing B2B brands lessons from Deloitte and 182,000 brand managers

Designing B2B brands lessons from Deloitte and 182,000 brand managers

Bibliografiske detaljer
Main Authors: Martinez Onaindia, Carlos (Author), Resnick, Brian 1974- (Author)
Format: Bog
Sprog:English
Udgivet: Hoboken, N.J. Wiley [2013]
Fag:
Branding (Marketing) > Management.
Brand name products > Management.
Corporate image.
Logos (Symbols) > Design.
Trademarks > Design.