Designing B2B brands lessons from Deloitte and 182,000 brand managers

Designing B2B brands lessons from Deloitte and 182,000 brand managers

Dades bibliogràfiques
Autors principals: Martinez Onaindia, Carlos (Autor), Resnick, Brian 1974- (Autor)
Format: Llibre
Idioma:English
Publicat: Hoboken, N.J. Wiley [2013]
Matèries:
Branding (Marketing) > Management.
Brand name products > Management.
Corporate image.
Logos (Symbols) > Design.
Trademarks > Design.