Designing B2B brands lessons from Deloitte and 182,000 brand managers

Designing B2B brands lessons from Deloitte and 182,000 brand managers

Bibliographic Details
Main Authors: Martinez Onaindia, Carlos (Author), Resnick, Brian 1974- (Author)
Format: Book
Language:English
Published: Hoboken, N.J. Wiley [2013]
Subjects:
Branding (Marketing) > Management.
Brand name products > Management.
Corporate image.
Logos (Symbols) > Design.
Trademarks > Design.