Portfolio management in new product development lessons from the leaders-II

Robert G. Cooper, Scott J. Edgett and Elko J. Kleinschmidt examine how leading firms attempt to link their R&D portfolios to the strategies of their businesses.

Opis bibliograficzny
Wydane w:Research management (Now: research technology management) 40, 6 (1997).
1. autor: Cooper, Robert G.
Format: Artykuł
Język:English
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