Portfolio management in new product development lessons from the leaders-II
Robert G. Cooper, Scott J. Edgett and Elko J. Kleinschmidt examine how leading firms attempt to link their R&D portfolios to the strategies of their businesses.
| Publicado no: | Research management (Now: research technology management) 40, 6 (1997). |
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| Formato: | Artigo |
| Idioma: | English |
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