Portfolio management in new product development lessons from the leaders-II

Robert G. Cooper, Scott J. Edgett and Elko J. Kleinschmidt examine how leading firms attempt to link their R&D portfolios to the strategies of their businesses.

書誌詳細
出版年:Research management (Now: research technology management) 40, 6 (1997).
第一著者: Cooper, Robert G.
フォーマット: 論文
言語:English
主題: