Portfolio management in new product development lessons from the leaders-II
Robert G. Cooper, Scott J. Edgett and Elko J. Kleinschmidt examine how leading firms attempt to link their R&D portfolios to the strategies of their businesses.
| Cyhoeddwyd yn: | Research management (Now: research technology management) 40, 6 (1997). |
|---|---|
| Prif Awdur: | |
| Fformat: | Erthygl |
| Iaith: | English |
| Pynciau: |