Marketing research : measurement and method a text with cases

Bibliografski detalji
Glavni autor:	Tull, Donald S.
Daljnji autori:	Hawkins, Del, I.
Format:	Knjiga
Jezik:	English
Izdano:	New York Macmillan Pub. c1984.
Izdanje:	3rd ed.
Teme:	Marketing research. Marketing research > Case studies.