Marketing research : measurement and method a text with cases

Marketing research : measurement and method a text with cases

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Dades bibliogràfiques
Autor principal: Tull, Donald S.
Altres autors: Hawkins, Del, I.
Format: Llibre
Idioma:English
Publicat: New York Macmillan Pub. c1984.
Edició:3rd ed.
Matèries:
Marketing research.
Marketing research > Case studies.