Marketing research : measurement and method a text with cases

Bibliografiske detaljer
Hovedforfatter:	Tull, Donald S.
Andre forfattere:	Hawkins, Del, I.
Format:	Bog
Sprog:	English
Udgivet:	New York Macmillan Pub. c1984.
Udgivelse:	3rd ed.
Fag:	Marketing research. Marketing research > Case studies.