APA (7th ed.) Citation

Tull, D. S., & Hawkins, D., I. (1984). Marketing research : measurement and method: A text with cases (3rd ed.). Macmillan Pub.

Chicago Style (17th ed.) Citation

Tull, Donald S., and Del Hawkins, I. Marketing Research : Measurement and Method: A Text with Cases. 3rd ed. New York: Macmillan Pub, 1984.

MLA (9th ed.) Citation

Tull, Donald S., and Del Hawkins, I. Marketing Research : Measurement and Method: A Text with Cases. 3rd ed. Macmillan Pub, 1984.